This design was developed into the theme for the iconic Birdcage at The Melbourne Cup premium marquee enclosure at Flemington Racecourse in 2019. The concept design reflected the overall theme of the enclosure, The Art of Happiness. The motion of the bird moving through the brand reflected the feeling of happiness and contentment as patrons moved throughout the Birdcage. The logo was developed in a series of color editions and spread across the enclosure area.